Truenorth
Adding the right accents
Services
UX, web design, development, content architecture, animations and motion design
About the project
Truenorth is one of Europe’s leading production service companies for film, advertising, and television. The company has helped put Iceland on the global film industry map — where Icelandic nature often transforms into a breathtaking filming location.
The challenge Hugsmiðjan faced was to create a digital experience that reflects Truenorth’s identity. The website needed to convey both the company’s professionalism and the flexibility required to serve demanding clients in the film industry.
The website has been featured on Siteinspire and Awwwards, platforms that showcase only outstanding digital design — an acknowledgment that we succeeded in communicating the magic of filmmaking through a different medium.
Discovery with design thinking
As a design project, Truenorth’s new website was especially exciting. Visuals showcasing the dramatic landscapes of the seven countries where Truenorth operates play a major role, together with shots from high-profile productions the company has collaborated on. This stunning photography and video content is given center stage on the site, while the surrounding design provides support in the background.
Truenorth already had a distinctive identity for its promotional materials. We adapted this for web and digital media, adding animated elements that enhance the visuals without distracting from the imagery. The site’s structure and navigation were redesigned to better communicate the company’s core focus areas and to help users gain insight into the breadth of Truenorth’s services and projects.
Highlighting iconic projects
Truenorth’s biggest projects are given their own dedicated showcase pages, featuring trailers, behind-the-scenes photography, and promotional materials. By bringing visual content to the forefront and keeping text to a minimum, the special features of each project are conveyed in an exciting and memorable way.
This also allows Truenorth to highlight its role in each production — for example, by spotlighting key scenes or sharing snapshots from memorable moments.
Beautiful assets deserve complementary motion design
"The Truenorth website was simultaneously easy and pretty complicated. It was easy because the client was great — responsive, positive, and always ready to help us finish this project. It was complex because the beautiful assets we were working with deserved complementary motion design, which is never straightforward to pull off in a way that both visually adds to the experience and preserves the site's accessibility and usability. I think we got that balance about right."
James Dickie, front-end developer
Awwwards
Site Inspire
Marketing Website of the Year
Website of the Year - medium-sized businesses