Viska
Welcome to Viska
Services
Web design, UX, development, content architecture, photography
About the project
Viska is a modern and progressive trade union whose services and advocacy are built on a Nordic model and a holistic approach that benefits its members. Hugsmiðjan plays a key role in the union's activities and external image.
The website must also create a strong first impression that inspires trust, interest, and the feeling of “this is where I want to be.” Icelandic photography is in the forefront of the website’s overall look, and contributes to an image of Viska as worthy of its members' trust.
Objectives
The site aims to strengthen Viska's image, ensuring its digital services are in the forefront. Members and applicants should be able to take care of their business, find necessary information easily, and get in touch if needed.
As a new union, Viska emphasizes presenting itself to prospective members, including university students. The site is members' first point of contact with the union, and it's important that it answer their questions and assist them wherever possible.
Enhanced search
Viska is committed to utilizing technology to address all major issues. The smart search function searches across everything. Data from the content provider is displayed on the labor law page, ensuring that the information is always automatically updated.
Viska's collective agreement solution is powerful and innovative. All agreements have been transformed into a digital, searchable format, allowing users to also view their revision history (diff). This is an ambitious project that most are still resolving using .pdf and .docx files. Technology and user-friendliness take precedence.
User-centered functionality
All content is developed based on defined target groups, and the website design allows for the creation of landing pages tailored to each specific group. For example, Viska emphasizes speaking directly to university students.
The "Skiptilykill" (Key to Registration) makes it easier to register with the organization, and all registration forms are directly connected to Viska’s CRM system to speed up the processing of service requests.
Design and engagement
There is a strong emphasis on design and user engagement, with photographs of Icelandic environments playing a key role for the brand. A powerful search engine enables filtering of content by key topics and searching across all documents, including collective agreements. Viska publishes surveys, labor market analyses, and news about its activities.
Design collaboration
Jökulá
Real-world stories need real photographs
Iceland is small, and it is often not an option to use stock photo banks since the images are obviously not from our Icelandic reality. Brand and content photography is an important part of content creation for a new website and involves creating relevant and cohesive visual material that matches the brand. To tell real-world stories, real images are necessary. It was very rewarding to be trusted with all the photography for the Viska website.
Jóhanna Helga Þorkelsdóttir, Creative director and photographer