Design and branding

Clarity, an aesthetics-based approach and visual messages all play a part in sharpening your company's image.

Why?

A company brand is more than just a logo - it's a promise to its customers. Good design and clear branding adds to credibility, it separates you from the competition and strengthens ties to your users.

How?

We look at the goals, positioning, and values of your brand. With this in mind, we identify your target audience and shape a look that creates connections. We design a visual identity that speaks directly to the right customers, and through graphic design brings the ideas to life. Through user testing and various adjustments we ensure that the brand works in all relevant media, before it's introduced with a clear and unified presentation.

We understand your brand

We study the brand's goals, values and identity to ensure that all our design has a clear purpose.

Identifying the target group

We analyze the audience, its needs and expectations, and build the brand based on what we find.

Shaping an identity

We choose color palettes, fonts and an overall visual look which speak to your customers.

Design and implementation

We bring the ideas to life using a range of graphic design solutions, digital materials and visual narratives that strengthen the brand's image.

Testing and improvements

We test and fine-tune the brand for various media, to ensure that it delivers the right message and creates a connection with the target audience.

Launch

We ensure that the brand is implemented in all media with a clear sense of direction, coordinated use of materials and effective presentation.

Why does this matter?

Strong branding and well-crafted design do more than create an attractive look - they shape customers' experience, support the company's aims and have a direct effect on its achievements. When branding is clear, coordinated and memorable, it builds trust, loyalty and long-term growth.

"We design for people. Our main goal is to provide users with an effortless experience that helps them on their mission. With that in mind we always aim for the design to be well balanced and beautiful to the eye, and to emphasize the content. Down to the smallest detail."
Birna Bryndís Þorkelsdóttir, artistic director at Hugsmiðjan