User studies and testing
Effective solutions build on users' actual needs and behavior.
Why?
The better that we understand users, the more likely that solutions meet their needs and create a better experience. By examining actual usage patterns we can understand what's needed to design clear, direct and accessible solutions that work in real conditions.
How?
We start by understanding users - who they are, what they need and how they behave in real situations. With interviews, analysis and mapping of user interactions we acquire insight that's used in design and development. A/B testing, user-interface analysis and reaction measurements allow us to fine-tune, and provide a solution that works under real-life conditions.
Understanding users
We start by understanding users, their behavior and situations - in this way we can figure out what really matters.
Mapping the flow
We map all the user's actions, find where the obstacles lie, and find opportunities for improvements and adding value.
Start early
We test versions from the beginning development stages and get valuable feedback.
Constant improvement
Once the website is open to the public, continued development is shaped through additional user testing and use of measurable data.
Why this matters
Solutions that are built upon insight gained from real-use situations are more accessible and effective. They leave a better impression, increase user satisfaction, and support the site's priorities. With the user as focus, time and resources are spent in the best way - making solutions that work in real-life situations.
"Understanding the user is the key to solutions that make a difference. When we listen, learn, and test in real conditions, we can create digital experiences that have an effect - not just for the user, but on all that we're trying to do."
– Hrafn Thoroddsen, specialist in useability analysis at Hugsmiðjan
.jpg&w=3840&q=100)
